Birmingham Escorts Agency – Midlands Hunnies

I’ll just write this and see how it goes – if it gets a bit rambling I apologise.

The “Laws” or theories of Economics do apply in both SEO, google and the escort world but in all cases the theories do tend to get a bit bent.

I did study economics as part of my degree and we all remember a supply and demand graph with straight lines intersect at a certain point where the market clears. I contend a number of issues with this and will try to explain. Firstly the escort market.

The Escort Market

You can look at the agencies and independent escorts in a local area and although prices will be spread they tend to be distributed across a normal distribution slightly skewed toward the lower price end. This is driven by desperate girls accepting very little money usually for very dangerous practices and situations. Nearer the middle of the marketplace you will find main stream agencies charging a very similar price but the profits (if any) of these can be distributed very differently. Those agencies which command a lot of business (usually by SEO rather than anything else because clients tend to be lazy but thats a separate issue covered below) usually command a slight premium to those agencies which are less busy, but they are still very similar in price even if the desired outcome can vary wildly. At the top of the market are the “high class” escorts – rarely high class if such a term even exists any more – this is the most interesting of all our studies. These girls tend to be experienced have a good set of affluent clients already and their own dedicated website. Anything paid to them tends to stay with them, there is rarely anyone else involved. It seems as though they can charge almost anything they like and often they do! The booking they receive tend not to be for the odd hour here and there, it might be for a weekend or a holiday to the sunshine all expenses paid. It is partly driven by the girls availability, exclusivity and the depth of the pockets of their clients. What we are looking at here is not a straight line, not a curve not even a set of curves but a scattergram of discreet points driven by a large number of variables including exogenous shocks. What would drive this – mostly exclusivity – if a girl is stunning looking, famous (to whatever degree – including infamous) a lot of guys will see her for any number of reasons we can only speculate on. These bookings will cost well into 4 possibly 5 figures. This leads me to another consideration – price discovery.

Rates at the high end are rarely published – normally disguised as “if you asking the price you can’t afford it” kind of thing, but this is usually a veil of “I will charge as much as I can get away with”. But this cuts both ways. The market is not transparent, the girls advertise, the guys buy. As much as the guy will never know what others have paid neither will the girls know how much a discreet group of individuals are prepared to pay. Hence the scattergram of discreet points where the market clears.

One thing that seemingly exists individually for each guy and each girl is a binary decision – will I or won’t I see this girl. Once that decision has been made the price is only a factor if it is simply unaffordable – once a guy has decided he does want to meet a certain girl they will try to move heaven and earth in order to make it happen. There will be girls that most guys will find unattractive. They will set a certain price at which they are willing to work and possibly get zero or few bookings – these girls need the most visibility in order to find work and are quite often the commodity involved in the oft despised “bait and switch” policies of less ethical agencies in the middle of the price distribution. In brief this market show very little transparency and huge price inelasticity.

I’ll add to this when I get more time – theres a lot more to add.

SEO and Google

All websites are not created equal. In a competitive internet marketplace and they don’t come much more competitive than the escort business visibility (in the middle of the market – see above) is key. Just in case there is a shadow of doubt, if you are not on the first page, you might as well be dead. Getting onto that first page is like oxygen for your business otherwise you might as well give it away for free unless you can turn each and every visitor into a booking and it won’t happen. You might want to consider long tail SEO as it is less competitive and valuable even if it can be very hard work. I don’t want to discuss SEO here there are better places to discuss that. What I wanted to look at was the huge variation in traffic even on the first page of a search engine – and lets face it – right now its only Google the others are also-rans. Google provides us with around 90% of search engine traffic as I write this.

I don’t have the numbers to prove this so I’m afraid this is anecdotal. But if your are on the first page, but ranked number 10 you can expect about 10% of the traffic you can expect if you are ranked number 1. This appears to be an exponential relationship. Guess what, if you arrived naturally at number one and you can usefully turn that traffic into profit, you can then go about bolstering you position in order to remain there. This means with extra visibility you can afford to price slightly higher than your competitors give that many clients will not travel further than first click if they can find something they want – you will always get a chance. If you are number ten, you will only get visited if the client didn’t find what he was looking for at the nine sites above you. Obviously this is an approximation but in my experience its not far from the truth.

So just as we have discreet points on our “supply and demand” curves we then need to adjust by visibility (and in the middle of the market price discovery).

Again I’ll add to this when I get more time!